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Posts Tagged ‘All-Me Buttons’

buketing

March 21, 2010 Leave a comment

It goes without saying that advertising & marketing are important for the success of a business.The right advert could make or break a business. I believe that an effective ad has to capture and engage the mind of the potential consumers. For example, because of the effectiveness of the Old Spice Body Wash’s smell like a man, man ad of early 2010, the body wash’s sales quadrupled! I’m part of the cause lol.

I just read in an article on Entrepreneur.com that celebrities are good marketing tools. Well not just celebrities, but the ones who would best deliver the services provided of the company. The same article says, “The Foreman grill has become a textbook example of how enduringly valuable a high-profile spokesperson can be when that person is carefully selected and wisely deployed in the scheme of a marketing strategy”. I guess this means I’ve got to go get me a celebrity lol!

On a more serious note, the brands are beginning to have trouble reaching more people. For example, over the course of two years, Pearl Kreations has processed about 2,000 orders for over 200 consumers all across the world, but it never feels enough – well, there are over 2 billion people in the world, so one can’t afford to be satisfied knowing there could always be more. I decided to get more, I’ll need to put myself and the companies out there.

The plan is to go out there for companies and lure them with my buketing initiatives – these involve promoting the advantages of choosing Pearl Kreations’ products. By the way, Buketing is a word I coined from Buttons and marketing. The All-Me Buttons are very good for marketing; and since our button-badges are high in quality and innovative, I had a gutt feeling that they would be very attractive to big companies. This is a sample suggestion out – this was sent to Coca Cola Canada:

“…We would love to know if we could be of some service by supplying a couple of buttons using the attached Coca Cola logos to be given out as prizes during promos; or during and after events such as shows and luncheons as souvenirs to people.
Alternatively, they could equally be also sold to raise money if you intend to sell them at fund-raisers.
That’s the idea. Our proposal is to make them at a discount so as to market your Company through another innovative means as your Company is noted for.
It is also a new, creative and inexpensive mode of advertising.
The idea is definitely impressive, but will obviously require time for discussion with the necessary organising/managing bodies”.

As God would have it, a couple of companies actually did like it! I mean it is a great idea even if I say so myself lol. We offer different suggestions to different companies depending on the advantageous applications I think our buttons can offer them. If it’s really good, they usually get back to us.

You know what? It’s working! Right now, even small & medium enterprises seeking to grow their business and increase sales, contact us for custom buttons. They usually request for buttons with their logos…it’s a marketing initiative they can use to get their names out there!

One of my favorite is the upcoming Nigerian label, Gidi Culture. I must say, they’re really good, have awesome designs and aggressive in their marketing! I personally got to know about them in the summer of 2008. The went off the radar and returned with a bang in summer of 2009. I’m very sure they’re stewing something up for 2010. The Gidi Culture story will be covered in inspitories very soon.

new craze

January 10, 2009 2 comments

I traveled back home to Nigeria for the Christmas holidays in 2008 as a surprise to my family and friends. And what a surprise it was especially for sisters and close friends. Everyone told me how proud of me they were, prayed for me and encouraged me. I was so happy.

My youngest sister told me the demand for the buttons in her university was ridiculous. I didn’t know what she meant until when she took about 50 different All-Me buttons to her school on the Saturday she resumed and sold them all (plus some of hers) by Sunday! I was dazed! I got a lot more for her and they sold out too. A very close friend of mine also took some football club buttons to a Manchester United/Chelsea Football Match TV Spot, and the buttons got sold out!

More students at Covenant University placed orders before I left. I was excited until I got back to Canada and it was time to work on them and have all the orders sorted out. There were so many of them, it took over week to get them ready! Because of the great response, before I left Nigeria, I set up a bank account the company so customers could easily pay after they placing orders and receiving their e-bills. It all works out so well because the bank I opened the account with is so efficient that emails/SMS notifications are automatically sent once the account is credited or debited. Pearl Creations has sure a strong presence a few Nigerian colleges/universities that we make constant deliveries to Nigeria every month!

We’e picking up steam, and not just in Nigeria, even some small local businesses are on our delivery list because of our new innovations. We’re introducing some new colorful buttons with campaigns to go along with them!

– The Smiley Invasion:  They are yellow, have ‘feelings’ & ’emotions’ and aren’t afraid to express themselves!  No matter what expression you want/need or cant express, we’ve got you covered!

– Loonies & Toonies: It’s no good leaving the kiddies and cartoon lovers out of the ‘button craze’…it’s just not fair! Get your favorite cartoon character(s) on a button today. There are hundreds to choose from. 

 

– FramesThey are the new buttons under the All-Me Buttons line. They are buttons that will have photos on them with or without a few wordings.
– The SupersIt’s funny how many super heroes have gone from imagination to comic books to action figures to movies. Now, Pearl Creations has the new trend – buttoned heroes!
We have Batman, Spider Man, We have Superman, Wolverine and more.

Last year, we were skeptical about introducing a different button size, especially since the 1-inch buttons carry pretty much anything, and a reasonable number of words. However, when we got a contract from the University of Lagos’ Engineering Faculty and the order was for large buttons, things changed. The last innovation is size.

As seen above, we have 2 new sizes – 1.25-inches and 1.5-inches. They are almost twice the size of the 1.0-inch button. This obviously means a little more space for wordings, pictures and designs – giving bolder presentations. What’s more? Unlike other companies, they also cost the same as the 1.0-inch buttons! The only catch is, for the larger sizes, a minimum of 30 buttons has to be ordered per design.
Our innovations have made us aggressive. Presently, we working on contracts with a few banks, and it’s looking good.

Buttons are the new black lol!

pc intro

September 16, 2008 Leave a comment

This is a long overdue formal introduction lol. This is my business – Pearl Creations. I make button-badges, and soon, I’ll be moving into magnetic lapel pins as well. It began in my second semester at McMaster University in January, 2008. I started it as the creative arm of the umbrella company I hope to set up one day. Production began on January 28th, 2008 with the All-Me Buttons® and the National Buttons®. Thw All-Me are the customized badges, and the National are flag badges. The soon to come additions are Print-On Mag*Lapels® and Stamp-On Mag*Lapels®, the lapel pins.

The motto which is Creativity Beyond Measure, speaks volumes for itself. The vision is to help people and organizations express themselves in a variety of ways. Its philosophy is to always give people the best of what they deserve and how they deserve it. This way, both get nothing, but satisfaction and fulfillment. I view Pearl Creations is an organization with a noble mission, not just a commercial entity. It has a mission to help restore peace, patriotism, love and a sense of brotherhood all across the globe in a way as simple as a button! Hence, the initial use of an organization web domain (.org) and not a commercial web domain (.com). It supports anything evolving around creativity and innovation; and strives for perfection in all things. It is not rigid. In fact, it is open to anything new and different. It aims to please and thrives to always make everything about you, the customer.

It aims to provide the following services through its creations:

Ø Boosting the desire for customization of goods.
Ø Bringing imaginations to life.
Ø Creation of an avenue for individuals to show support for distressed and warn-torn countries.
Ø Effective Advertising and Marketing of Companies, goods and services.
Ø Promotions and Campaigns.
Ø Promotion of world peace.
Ø Provision of Buttons for special occasions, holidays and international events.
Ø Provision National Buttons to Embassies worldwide for National days.
Ø Restoration of a strong sense of patriotism through the National Buttons.

Since conception, it has received patronage for Canada, United States, Morocco, Nigeria, Benin, Russia, Ukraine, United Kingdom. By God’s grace, since August, Pearl Creations has been a member of the Vancouver 2010 Business Community and official button-badges supplier for the 2010 Vancouver 2010 Winter Olympic & Paralympic Games.

To contact Pearl Creations, please send an email to mr.buttons@live.ca, write on the wall on any of the facebook groups: Pearl Creations, All-Me Buttons and National Buttons, or visit pearlcreations.org.