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marketing made easy

I recently came across this post a friend shared with me in 2008. It claims to be how an Indian professor explained basic marketing concepts to his students. It’s funny, but very accurate, so I thought I’d share.

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me.” – That’s DIRECT MARKETING

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you, says: “He is very rich. Marry him.” – That’s ADVERTISING

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I am very rich. Marry me.” – That’s TELEMARKETING

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. When she’s leaving, you offer her ride, you open the door of your car for her, even pick up her bag after she drops it, and then, just before dropping her off, you say: “By the way, I am rich. Will you marry me?” – That’s PUBLIC RELATIONS

5. You’re at a party and see gorgeous girl. She walks up to you and says: “You are very rich! Can you marry me?” – That’s BRAND RECOGNITION

6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me.” She gives you a nice hard slap on your face. – That’s CUSTOMER FEEDBACK

7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me.” Then, she introduces you to her husband. – That’s DEMAND AND SUPPLY GAP

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another man comes and tells her: “I am rich. Will you marry me?”, and she goes with him. – That’s COMPETITION [EATING INTO YOUR MARKET SHARE]

9. You see a gorgeous girl at a party. You go up to her and before you say: “I am rich. Marry me.”, your wife arrives. – That’s RESTRICTION FOR ENTERING NEW MARKET

10. You see a gorgeous girl at a party. You go up to her and before you say a word to her, she says: “I know your wife and kids, and they are wonderful people.” – That’s UNDERSTANDING YOUR TARGET MARKET

 

I hope you learnt something!

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