Sylvester's Journal

This next item from the pre-business list is self-explanatory – Business. Basically, what I want you to understand is you need to be certain you can actually offer the products or services that your market requires before you launch your business. Gather all the skills, read all the books and do all the research. 

Before proceeding, please keep in mind that people don’t just buy products or services, they buy what the product or service can do for them. In order words, your business should provide the solution your target market requires. All you need to do is deliver. It’s that simple!